5 Reasons Why URL Shorteners Are Good For Google Sites

November 17, 2025
22 mins read
5 Reasons Why URL Shorteners Are Good For Google Sites

Google Sites has made blogs and business websites accessible to every online user. Simply signup using your Gmail account, visit Google Sites and create your very own user-friendly and professional website, all in just a few minutes.

However, a big drawback of Google Sites, if any, is its unaesthetic URLs that tend to be very long and not good for branding. They are hard to share and also confuse customers and visitors. You can instantly take care of this by using the Bitsy URL shortener. Read on to find out how this game changer makes your Google Site links look clean and easy to remember. Here are 5 reasons why the Bitsy short URL is good for Google Sites and can make all the difference to your brand.

1. Make Your Links Look Cleaner and More Professional

Google Sites automatically generates URLs with long strings of numbers or text. These long URL strings look unprofessional and are hard to share, especially in emails or on social media.

For example:
`https://sites.google.com/view/myawesomewebsite/homepage`

Not only does this Google Sites URL look long and unattractive, but it’s also difficult to remember. Instead, you can use a Bitsy short URL to create a clean link that showcases your brand like:
`https://bitsy.my/my-site`

This shorter link immediately looks more professional and is far more shareable. Visitors will have more confidence in clicking a link that is easy to read, making it simple and memorable.

2. Improve User Experience and Navigation

Google Sites offers some of the best themes on a user-interface that's easy to navigate. But long URLs or messy links can make potential visitors think twice before clicking your links, especially when sharing them in emails, social media posts, or QR codes.

Here’s where a free Bitsy URL shortener comes in handy. With a Bitsy short URL, you can take a complex link and reduce it to a cleaner, more straightforward version, making it easier for visitors to click on or type in the browser.

Imagine you’re promoting an event or special offer on your Google Site. Instead of sharing this long link:
`https://sites.google.com/view/starlightcosmos2025/special-promotion?utm_source=email&utm_medium=button`

You can share a simple link like:
`https://bitsy.my/starlightcosmos2025`

This not only makes the link more user-friendly, but it also improves the overall navigation experience for your audience. Visitors will find it easier to follow your calls to action without the distraction of a lengthy and confusing URL.

3. Track Clicks and Measure Engagement

If you’re trying to understand how well your Google Site is performing or want to track the success of a specific page or campaign, a URL shortener can help you gather valuable data. Bitsy's trackable short links for affiliate marketing offer analytics that let you see how many times a link has been clicked, where those clicks are coming from, and even the geographical location of the users.

For instance, if you’re running a promotional campaign on your Google Site and sharing the link across social media platforms, using a short URL lets you monitor which platforms are driving the most traffic to your site.

With Bitsy short URL links, you can see key metrics such as:

  • The total number of clicks
  • The geographic locations of your visitors
  • The type of devices they are using (desktop vs. mobile)
  • The time of day your link is clicked the most

This data helps you understand your audience better, allowing you to refine your marketing strategies for your Google Site and boost engagement.

4. Better Branding and Customization

A great feature of URL shorteners is the ability to create custom short links that match your brand. Instead of using a generic short link like `https://bitsy.my/abcd1234`, you can customize it to something that’s more aligned with your website’s name or your personal brand or campaign.

For example, if your Google Site is focused on a blog about digital marketing, you could create custom short URLs like:
`https://bitsy.my/cool-digital-marketing-tips`
or
`https://bitsy.my/dmblog2025`

Use the Bitsy custom branded short links tool to reflect your brand and add an extra level of professionalism and credibility to it. It also increases brand awareness, as users are more likely to click a URL that is recognizable and directly tied to your site’s content. Custom short URLs also make it easier for you to share content across multiple platforms, while keeping your branding consistent and clear.

5. Improve SEO and Link Sharing Across Multiple Platforms

When you’re working with a Google Site, you want your content to reach as many people as possible. However, a cluttered, long URL can be a turnoff on platforms like Twitter, which limits the number of characters, or Instagram, where text isn’t the main form of communication. Short URLs are perfect for platforms like these because they take up less space and are easy on the eye.

But beyond just aesthetics, using a Bitsy short URL can help boost your SEO efforts in several ways. Here’s how:

  • Short URLs Are Click-Friendly: Short URLs are more likely to be clicked on, leading to more traffic to your Google Site.
  • Easier to Share: A simple and memorable URL is more likely to be shared by users, expanding your audience reach and increasing backlinks to your site.
  • Boost Trust: Shortened URLs that appear clean and branded can look more trustworthy to users, encouraging them to click on your links.

For example, when you’re posting on social media or in a blog post, using a Bitsy short URL that’s easy to remember and share could mean the difference between someone skipping over your link or clicking on it right away. The more clicks you get, the higher your chances of increasing traffic to your Google Site, and in turn, improving your site's overall SEO rankings.

URL Shorteners Are a Must for Google Sites

Manage your Google Site blog or business website effectively with the Bitsy URL shortener. Share website pages and information with confidence and increase its reach securely with cleaner and more memorable links that help with better user navigation. It even provides powerful analytics for tracking your audience's engagement. Bitsy's short URL service is an essential tool for anyone looking to improve the performance of their Google Site.

The best part? Bitsy.my is free to use. This makes it an accessible and cost-effective solution for anyone looking to manage their URLs and optimize their site’s performance. So, next time you share a link on your Google Site, remember to use Bitsy short URL—it’s a small change that could make a big difference.

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